Davido, is a name that resonates with music lovers across the globe. Known as Africa’s Omo Baba Olowo – Davido, his rise to fame is a testament to talent, hard work, and an unyielding passion for music.
Born into a wealthy family, Davido carved his own path in the entertainment industry, becoming one of Africa’s most celebrated musicians.
This article delves into the intriguing story of Davido, exploring his early life, musical journey, achievements, and the impact he has made on the global music scene. Join us as we uncover the remarkable story of Africa’s Omo Baba Olowo – Davido.
The Story of Africa’s Omo Baba Olowo – Davido
David Adedeji Adeleke, better known as Davido, was born in Atlanta, Georgia to Nigerian parents. Despite his father’s initial resistance, Davido chose music over business and has since become an Afrobeat icon.
His debut single “Back When” was released in 2011, and he has amassed a fortune through music, endorsements, and his record labels HKN Music and DMW. Recently, he headlined the Timeless Concert and spoke at the Forbes ‘Under 30 Summit’.
With over 26.9 million Instagram followers, he’s a leading influencer and is projected to earn over $20 million in 2025. Davido’s commitment to music over joining his family’s business led to a compromise of completing his education at Babcock University while continuing his musical career, which has been marked by successive hits since his second single “Dami Duro” in 2012.
What Do You Know about Africa’s OBO?
Born in the US to Nigerian parents, David Adedeji Adeleke, also known as Davido, is the youngest of five children. His father, a business tycoon, and his mother, a university lecturer, had different aspirations for him. Davido attended schools in Nigeria and the US but was drawn to music, which led to academic struggles.
Despite his father’s strong opposition, including a brief police detention to sway him towards business, Davido returned to Nigeria to pursue music. Eventually, they compromised; Davido continued his education at Babcock University and earned a music degree in 2015 while following his passion for music.
Davido’s music career took a significant leap in 2016 with a Sony Music deal, leading to the creation of his own label, Davido Music Worldwide. His deal with Sony’s RCA Records and the release of his EP ‘Son of Mercy’ marked his international expansion.
After renegotiating with Sony for more creative freedom, he released hits like “If” and “Fall,” with “Fall” making Billboard history. His albums ‘A Good Time’ and ‘A Better Time’ solidified his influence, earning him a spot on New African magazine’s influential list and Time’s Next List.
His cultural impact continued with his fourth album ‘Timeless’ and multiple Grammy nominations in 2023, alongside recognition at the NAACP Image Awards.
OBO has gone on three significant tours:
- A Good Time North America Tour (2019–2020)
- WRBLO Tour (2022)
- Timeless North America Tour (2023)
Music! Music! More Music!
Davido graced Billboard’s “Africa Now” cover in 2020 alongside Mr Eazi and Tiwa Savage, discussing afrobeats and quarantine life. He announced his third album ‘A Better Time’ featuring Tiwa Savage, created in just two weeks.
His performance on The Tonight Show Starring Jimmy Fallon and participation in the Grammy Museum’s Mentorship Monday showcased his growing global presence.
His single “FEM” set a YouTube record for Nigerian music, and ‘A Better Time’ featured international stars like Lil Baby and Nicki Minaj.
After a philanthropic act of raising funds for orphanages, Davido continued to make waves with his music, contributing to the FIFA World Cup Qatar 2022 soundtrack and launching his own music festival in Atlanta.
Here are some notable songs by Davido:
- “Back When” featuring Naeto C
- “Dami Duro”
- “Ekuro”
- “Overseas”
- “All of You”
- “Gbon Gbon”
- “Feel Alright” featuring Ice Prince
- “Fans Mi” featuring Meek Mill
- “If”
- “Fall”
- “Assurance”
- “Blow My Mind”
- “Risky”
Still in the Business of Making Money
Davido has secured several high-profile endorsement deals throughout his career. In 2012, he became the face of MTN Pulse through a ₦30 million deal with MTN. The following year, he joined forces with Guinness Nigeria and performed at their World of More Concert.
His brand partnerships expanded to include Infinix Mobile in 2018, sports-betting brand 1xBet in 2021, and cognac brand Martell later that same year. By December 2021, Davido also represented Puma as a global brand ambassador.
Davido has a net worth of about $27.6 million making him the third richest musician in Nigeria and sixth in Africa.
Awards and Records
Nigerian music star Davido has amassed numerous accolades, meriting an exclusive feature. His debut album “Omo Baba Olowo” clinched the Best R&B/Pop Album at the Headies 2013.
Davido’s trophy shelf includes the Promising Youth Artist from Dynamix All Youth in 2011, Kora Awards’ Best Newcomer in 2012, and BET Awards’ Best International Act: Africa in 2014.
He also secured the Best Male West African and Artist of the Year titles at the African Muzik Magazine Awards in 2014, alongside MTV Africa Music Awards’ Best Male Artiste of the Year.
His tracks have earned awards like ‘Back When’ winning Song of the Year at Dynamix Youth in 2011, and ‘Aye’ receiving accolades for Music Video of the Year at Ben TV Awards and Best Afro Pop Video at Nigeria Music Video Awards in 2014.
Davido made history at the MOBO Awards as the Best African Act in 2017, being the first African to perform live there. The following year, he broke new ground as the first African-based artist to be honored on the main stage at the BET Awards.
The Takeaway
In conclusion, the story of Africa’s Omo Baba Olowo – Davido is one of inspiration, perseverance, and undeniable talent. From his early beginnings in Lagos to his global stardom, Davido has continuously pushed the boundaries of African music.
His influence extends beyond his music, as he has become a cultural icon and a beacon of hope for many aspiring artists. By understanding the journey of Davido, we gain insight into the dynamics of the music industry and the resilience required to succeed.
His story is a powerful reminder that with passion and determination, one can achieve greatness. Celebrate the legacy of Africa’s Omo Baba Olowo – Davido, and be inspired by his incredible journey.
